At Howel, we believe luxury should never be wasteful, it should be lasting and meaningful. That’s why we contribute a percentage of profits to animal shelters and vets who care for pets of people experiencing homelessness.

By choosing Howel, you’re helping to:

• Fund vet care for pets of people experiencing homelessness
• Support neutering services to reduce stray suffering
• Re-home and keep quality towels out of landfill and into paws that need them
  

We will also publish an annual Impact Update so you can see the difference your purchase helps make. See more on our about us page.

Because luxury should not be wasteful, we encourage you to give your Howel a second life. You can:

• Re-home it yourself by donating to a shelter, gifting to a homeless pet owner, or passing it to another dog parent.
• Send it back to us, and we’ll donate it to shelters or vets helping pets of people experiencing homelessness. Get in touch!

Howel towels are made just for dogs and their messy adventures. They’re super absorbent, soft, and tough enough to handle wet paws, muddy fur, and sandy coats. With smart features like headrest holes on the Beach to Boot, full coverage for post-bath zoomies with the Dry Dog, and double-layered absorbency with the Throw Down, they make cleanup quick and painless.

These aren’t your average towels.

Yes. Every Howel towel is made to handle big dogs and thick, fluffy coats. They soak up water fast, so you’re not left with a dripping dog on the loose.

Here’s how they measure up:

• Beach to Boot: Soaks up over 1.5 liters of water
• Dry Dog: Holds over 1 liter
• Throw Down: Our top soaker, over 2 liters

From Boston Terrier to Bouvier, there’s a Howel towel ready to do the job.

Easy. Machine wash in cold water. Skip the fabric softener - it can reduce absorbency. Tumble dry with no heat or hang to dry. Howel towels are made from a microfiber blend, which means heat can damage the fibers over time. Once dry, give it a shake and watch any leftover fur fly off. Very satisfying.

Anywhere your dog goes: the beach, the park, the car, or straight to the bath. Keep one by the door or in the boot of your car for those “my dog just dove into a pond” moments. Howel towels are super absorbent and just a little clingy.

Watch out for leaf litter, it sticks like your dog begging at dinner.

We chose every fabric with intention. Soft for snuggles, ultra-absorbent for drips and splashes, and tough enough for shake-offs. Our chenille, waffle weave, twist-loop, and suede layers are tested for durability, quick-dry performance, easy washing, and fur release. Each towel is built for wet dogs and wild messes, and they still look great hanging up to dry.

Each towel suits a different kind of dog-drying mission:

Beach to Boot

• Soak scale: Over 1.5L
• Soft waffle weave with a suede lining
• Great as a trunk protector or picnic blanket
• Oversized design for full coverage
• Headrest holes to secure it to your car’s back seat
• Shake off sand and you’re good to go
• Extra length protects your paintwork from eager paws

Dry Dog

• Soak scale: Over 1L
• Twist loop weave on both sides with a soft suede lining
• Ideal for bath days, rainy walks, and beach trips
• Same size as the Throw Down, but lighter & built for everyday use
• Double-sided drying means less flipping and faster cleanup
• Shake off sand and enjoy a scratch-free finish
• Big enough for a Bouvier, compact enough for your backpack

Throw Down

• Soak scale: Over 2L
• Plush chenille front, smooth suede back, with a suede lining
• Great for paws after a bath, or as a cozy layer on beds and car seats
• Same size as Dry Dog but bulkier and more absorbent
• Handles serious soak-ups with double-duty drying
• Extra plush and cozy, spa day vibes for your soggy best mate
• Big enough to cover a bed or the back of your car

Absolutely. Howel towels are made for dogs. They hold more water, dry faster, fit better, and release fur easily when dry. No more soggy, smelly towel mountains in the laundry after one bath.

No. Our towels are made to last, not shed. Thanks to quality microfiber blends and clever weaving, they won’t pill or leave fluff behind. Just a clean, dry dog.

Microfiber can attract lint from other fabrics so keep that in mind as you make your laundry piles.

Our towels are dyed to hold their color through many washes. For the first few cycles, wash with like-colors to protect against any chance of color-bleed.

For longevity, wash in cool water cycles and avoid bleach, fabric softeners, harsh detergents with dyes and fragrances.

It can handle a gentle clean, absolutely. For longevity, wash in cool water cycles and avoid bleach, fabric softeners, harsh detergents with dyes and fragrances.

Let’s be honest, nothing is truly dog-tooth-proof. Our towels are tough but they’re not chew toys. Keep them out of bite range when not in use.

Yes. Our towels are made from soft, non-irritating microfibers. No nasties, no rough stuff. Perfect for dogs with sensitive skin.

Our towels are made to hold their shape but microfiber can shrink with heat as this can cause the fibers to melt.

Just follow the care label and you’ll be fine.

If your towel isn’t up to scratch, we’ll make it right. Email us at orders@howel.com.au within 72 hours of delivery with your order number and photos of the item and packaging. See our returns & refunds page for more information.

Yes, change-of-mind returns are only accepted on unopened towels in their original sealed packaging. You can request a return or exchange within 14 days of delivery. For hygiene reasons, we cannot accept opened towels.

All towel dimensions are approximate and a size allowance is considered normal due to the nature of textile production. This does not affect the quality or performance of your towel. (See more in the Product Information section of our Terms of Service.)

You can, but it’s at your own risk. Beach to Boot is built for cars, soggy dogs and beach days. Its super absorbent microfibre blend is clingier than your pup after a thunderstorm, which means leaf litter, bark, and burrs will love it a little too much. If you’re picnicking, maybe pack a spare.